NBAA-BACE is the year’s most significant media event for the business aviation industry. Ranked as the third largest trade show in the United States, was being held Oct. 16–18, 2018, in Orlando, Florida. This event brought together business leaders, government officials, manufacturers, corporate aviation department personnel and all manner of people involved in nearly all aspects of business aviation.
The VR Experience
KiPcreating was part of this convening event for the third consecutive year, featuring a world-class digital content in Virtual Reality. This time the challenge was to create an innovative and truly amazing VR experience for the brand new Praetor600, the world’s most disruptive and technologically advanced super-midsize business jet. Both inside out that offers a new tool and technology to completely immerse customers in exceptional stories and experiences.
During the show, attendees were able to walk around the plane in a 1:1 scale fully digital and interactive environment learning about every special feature of the aircraft with pop up information. Animated and interactive objects gave users another level of immersion, such as opening the airstairs and stepping inside the aircraft. Once inside, people were able to walk through the cabin discovering a very high detailed craftsmanship of a unique interior and even enter the cockpit for the first time in Virtual Reality.
A demonstration of KiPcreating’s VR analytics feature was also available to deliver an understanding of real-time customer behavior. This provides tremendous value and insight to brands looking to understand and improve how customers interact with this type of products.
The full capabilities of KiPcreating’s visualization software were shown through the headset, delivering a life-like experience of a delicately detailed aircraft. KiPcreating continually innovate to offer market-leading solutions that drive customer engagement, delivering stunning immersive experiences that bring prospects even closer to our customer’s brand.
KiPcreating is a specialized visualization studio that delivers world class digital content. Learn more about KiPcreating.
Marketing Manager | KiPcreating
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